This time, the Cyber Classroom 101 is typically targeting the industry of Finance, Property and Real Estate. In order to catch up with the uptrend digital marketing knowledge, the management would have to know how to effectively attract potential customers through social platforms. And so, how to build personal / team image via the platform? How to maintain an excellent relationship with existing customers? The Cyber Classroom 101 will teach you, especially managerial level, the skills and strategies of implementing the top 2 social media platform, Facebook and WeChat!
Applicable industries: financial investment, mortgage companies, asset management companies, financial education institutions, residential rental, office rental, retail sales, business center, local real estate, real estate in China, overseas real estate, parking spaces, serviced apartments
Date: Thursday, November 30, 2017
Time: 19: 00-21: 00
Location: Collective Worklabs, 5 / F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town
Fee: $ 60 (including snacks and drinks)
Speaker 1 Mr. Ronald NG
- Cyberport CCMF award winner in 2014, 2015
- Director of Strategic Digital Marketing Company, SDMC is a social media marketing consulting firm
Speaker 2 Mr. Parcoo Chiu
- CEO of Microworld Media Company Limited
- Experienced public speaker of WeChat marketing
- Consultant of social media management service to the SMEs
The Cyber Classroom also include a sharing session regarding the hottest topic in the world, Cryptocurrency!
Sharing Guest Mr. Ryan Ip
- Current COO of Easylab Limited
- CTO of Coulla Limted
- Co-founder and CTO of Playtasy,Inc. , Developed Facebook game Ninja Saga, RPG Rival Saga, Flash Bridge Game and more, Ninja Saga grows with over 50M users, Flash Bridge Game over 1M HK users.
This talk aims to teach participants about the current trends in social media, its functions, technologies and tools, as well as to analyze the target audience of different social media platform, different publicity approach and so on. The talk will be supplemented with case studies to help understand the practical methods and strategies for managing the social media platform.
This talk will be mainly related to Facebook and Wechat. Participants will be able to learn about the practical operation and application of this social platform and also demonstrate the establishment of an enterprise / profile account on the spot.
Facebook Marketing Strategy
- Social Media Profile
- Social Media platforms and statistics
- An important element of Facebook marketing strategy
- Successful Facebook Campaign strategy
- User / market information and features, platform operations, types of ads, analysis of advertising tools, tools demonstration, platform management key elements to explore and attract potential users
- Case study
Wechat Marketing Strategy
- New Trend－ What is Professional KOL?
- Why should the Boss of SMEs need to become KOL?
- Am I suitable for being a KOL?
- How to build 1million fans ? How to make use of WeChat to achieve this goal?
- What should the SME boss aware if they decided to be a KOL?
- 數碼港創意微型基金 2014及2015年度得獎者
- 香港數碼市場策劃公司 創辦人； 香港數碼市場策劃公司為一間社交媒體行銷的顧問公司
- Easylab Limited 首席運營總監
- Coulla Limted 首席技術總監 -Playtasy.Inc. 創辦人和首席技術總監 -開發的Facebook遊戲Ninja Saga、RPG Rival Saga、Flash Bridge Game等等；Ninja Saga超過5000萬用戶，Flash Bridge遊戲超過1M的HK用戶。
本工作坊會主要為針對 Facebook和微信。參加者將能得悉這社交平台的實用操作和應用，亦會即場示範開設企業／專頁戶口。 由個人帳戶出發，先優化，後行銷。
- 成功的金融、物業及地產行業的Facebook Campaign策略
- 我／ 我的企業適合做網紅嗎？